Motto: Show the world how you think!

Current Issue

The current issue of the journal read...

Authors' guidelines

All you need to know in order to publish in our journal read...


Here you can submit your paper continue...


Contact us here...


ISSN: 2344 - 102X

ISSN-L: 2344 - 102X


Article from Volume 2, Number 1, Year 2014

Author(s): Marius Costel Esi
DOI: 10.4316/EJAFB.2014.214
Abstract: Establishing and implementing a business organization's mission in relation to the consumer's requirements involves, from a managerial point of view, an analysis of the contexts, demands and conditionings already available on the economic market, but also within a corroborated social dimension. We are considering, in this regard, aspects that are evident in terms of scientific analysis, aspects that can be found within a business organization and which can be explained by comparing the concept of mission statement with the strategies undertaken by the decision makers (managers), as well as with consumer' set of demands. Through such an approach we want to emphasize the way in which the mission of the business organization is embedded - as a principle of responsibility oriented towards the consumers - within the consumer's requirements on the economic market. Therefore, an analysis of the way in which the mission of a business organization is stated implies, in our opinion, certain pragmatic and epistemological explanations designed to justify the idea of a rational model regarding the assumption of management strategies and decision making process within the business organization. In these circumstances, the present analysis aims, from a methodological standpoint, to a delineation of issues related to the main economic and social aspects retrieved on managerial level. Also, through this study, we want to exhibit the perception of economic events/activities and their realistic interpretations within the specialized literature contents and practice, interpretations that combined with the definition and the statement of every business mission, illustrate the manner in which performance is further materialized within economic organizations. Consequently, the scientific explicitation and the daily economical examples transpose, on a pragmatic level, the actual typology of the organizational mission, on which we can aver that it could be understood and clarified, on the one hand, by reporting to the management strategies, undertaken in the professional practice itself to the consumers' demands/ requests and, on the other hand, by comparing the same strategies with the responsibilities of every social-economic actor.
Keywords: Mission Statement, Business Organization, Economic Requirements, Social Responsibilities, Economic Market
1. Baldridge, J.V., 1980. Managerial Innovation: Rules For Successful Implementation. The Journal Of Higher Education (JSTOR), Volume 51, No. 2. Ohio State University Press, Pp.117-134.
2. Buchanan, D.A., Huczynsky, A., 2001. Organizational Behaviour: An Inroductory Text (Harlow: Financial Times Prentice Hall, P. 624.
3. Cochran, Daniel S.; David, Fred R., 1986. Communication Effectiveness Of Organizational Mission Statements. Journal Of Applied Communication Research, Volume 14, No2, Pp.108-118.
4. Conger, A. J., 1991. Inspiring Others: The Language Of Leadership. Academy Of Management Executive, Volume 5, No.1, P. 8.
5. Deshpandé, F., 2004. Organizational Culture, Market Orientation, Innovativeness, And Firm Performance: An International Research Odyssey, International Journal Of Research In Marketing, 21 (1), March, Pp. 3-22.
6. Dinu, V., 2011. Calitate-Tehnologii Informa?ionale-Consumator, Revista Amfiteatru Economic, Nr. Special 5, Pp.550
7. Drucker, Peter F., 1998. The Coming Of The New Organization. Harvard Business Review, January-February, P. 7.
8. Drucker, Peter F., 2010. The Essential Drucker. Bucure?ti: Meteor Press, P. 24.
9. Fischer, R., 2008. Cultural Differences In Academic Motivation Goals: A Meta-analysis Across 13 Societies. Journal Of Educational Research, 102(2), Pp. 99-110.
10. Gupta, A. K., Govindarajan, V., 1984. Business Unit Strategy, Managerial Characteristics, And Business Unit Effectiveness At Strategy Implementation. ACAD MANAGE, March 1, 27: 1, Pp. 25-41.
11. Harrison, J.S. ?i Freeman, R.E., 1999. Stakeholders, Social Responsibility, And Performance: Empirical Evidence And Theoretical Perspectives, Academy Of Management Journal, Volume 42, No. 5, Pp. 479-487.
12. Howard, A. J., Sheth, J., 1969. The Theory Of Buyer Behaviour, New York: John Wiley & Sons, Inc.
13. Joyner, B. E. ?i Payne, D., 2002. Evolution And Implementation: A Study Of Values, Business Ethics And Corporate Social Responsability, Journal Of Business Ethics, 41, Kluwer Academic Publishers, Pp. 297-311.
14. Ionescu, Gh. Gh., 1997. Misiunea ?i Responsabilitatea Social? A Organiza?iei De Afaceri. [online] Disponibil La <> [Accesed At 13.02 2014].
15. Lang, J. C., 2001. Managerial Concerns In Knowledge Management, Journal Of Knowledge Management, Volue 5, Issue 1, Pp.43 – 59.
16. Megginson, L.C., Trueblood, L.R., Ross, G.M., 1985. Business (?Managing And Organizing A Business?), D.C.Heath And Company, Lexington, Massachusetts, Toronto, Pp.147-148.
17. Modigliani, F., Merton, M. H., 1958. The Cost Of Capital Corporate Finance And The Theory Of Investment. The American Economic Review, Volume XLVIII, Number Three, June, Pp. 261 – 280.
18. Pearce, J. A.; David, F., 1987. Corporate Mission Statements: The Bottom Line. Academy Of Management Executive, Volume 1, No. 2, May, Pp. 109-116.
19. Posteuc?, N. L., 2013. Organizational Culture And Entreprenorial Performance In Business Administration. Annals Of "?tefan Cel Mare" University Of Suceava, Volume 1, Suceava, [online], <> [Accesed 25.11. 2013], Pp. 69-77.
20. Rarick, C. A., Vitton, J., 1995. Corporate Strategy: Mission Statements Make Cents. Journal Of Business Strategy, Volume 16, Issue 1, Pp.11 – 12.
21. Roman, C, Stanciu, P, Condratov, I., 2008, Human Factor In Sustainable Tourism Between Ethics And Social Responsability (Factorul Uman în Turismul Durabil), Amfiteatru Economic, 23, Academia De Studii Economice Bucure?ti, P. 137.
22. Samavi, R., Yu E., Topaloglu, T., 2008. Strategic Reasoning About Business Models: A Conceptual Modeling Approach. Information System And E-Business Management, 7, Pp.171-198.
23. Tantau, N., 2006. The Organizational Culture Role In Promoting Innovations. Management & Marketing, Volume 4, Bucure?ti, Pp.13-22.
24. Taylor, J., Gutman J., 1974. A Reinterpretation Of Farley And Ring's Test Of The HowardSheth Model Of Buyer Behavior. NA - Advances In Consumer Research, Volume 01, Eds. Scott Ward And Peter Wright, Ann Abor, MI: Association For Consumer Research, Pp.438-446.
25. Treviño, L.K., Weaver, G.R., Reynolds S.J., 2006. Behavioral Ethics In Organizations: A Review. Journal Of Management, Volume 32, No. 6, December, Pp. 951-990.
26. Wahab, S., Crampon, L.J., Rothfield L.M. 1976. Tourism Marketing: A Destinationorientated Programme For The Marketing Of International Tourism, London: Tourism International Press, P. 24.
27. Yankov, N. (2007). Multilevel Marketing Integration Process Management (Managementul Procesului De Integrare A Marketingului), Amfiteatru Economic, No, 21, P.9.
Back to journal ...

Copyright LP/DET 2023